When it comes to content tracking – blogging especially – we tend to think “content” in so far as content is concerned, is only limited to what we write on blogs. This is very wrong, and this can be part of the reason why your brand isn’t getting much traction with your audience. Removing this misconception as early as now can greatly help put your content marketing strategy into perspective – in fact, we’re discussing “boosters” not in the form of “easy methods to gain views,” but rather, “boosters” as in supplementary things you can make alongside your blogs to help it gain traction with your readers.
One of the reasons why “boosters” are needed to supplement content tracking is because of what they offer to those who use them. Given that blogging, social media, and case studies are the most commonly-used content marketing tactics (65-percent, 64-percent, and 64-percent of LinkedIn respondents use these, respectively), it may be cost-efficient and convenient to use them hand in hand. In fact, given that it only takes an average of 37-seconds for readers to engage with a particular blog post, adding in appeal through the form of posts and other graphics in social media and other marketing channels can help boost engagement.
1.) Interact with your audience so you can write for them. It’s important not just for your brand and content but you as a writer to be able to get to know your audience properly. Remember, if you’re not writing with your audience in mind, you’re likely not going to get a lot of traction because you’re not meeting their needs. Try to engage with your audience in the comments section, or dedicate posts primarily to answering their queries. When they interact with you, make sure you answer and interact with them back in order to establish a “persona” that you’re a website that answers queries. In the image below, a New Scientist post is gaining traction because they tackled schizophrenia in an article. In the medical field, schizophrenia is still popularly studied as a disease.
2.) Make your audience feel relevant by not overloading them with content. Things such as graphics, videos, livestreams, Q&As, and even contests are great ways to interact with your audience in such a way that it doesn’t give off the impression that you’re just a site that wants a particular product to be sold. Presenting these things can give you traction as a brand and give you a kind of personality that is unique to you in the industry.
3.) Utilize social media across all platforms when necessary. When you use social media, use it more than once to make sure you stay relevant to your readers. It doesn’t necessarily mean spam your users, however, if you have some means to interact or entertain them aside from your pieces – such as videos and graphics – do so in order to make the social media a separate entity than the website, and at the same time related to it. Make sure you post various amounts of content to entertain your readers when they eventually see your content in the newsfeed. In the image below, a witty Buzzfeed caption entices readers to click on the actual article.
4.) Get yourself guest writers that may want to post for your blog. You can write your post yourself, but try to expand your readerbase and following by inviting prominent figures or some members of your audience to write for you. This allows you to gain traction across your industry as a company that actively interacts with its audience. If you get yourself an expert, this can get an entire follower base to check out your website because it features their idol. The possibilities are endless if you start involving key industry members and your audience into your content.
5.) Leverage on pop culture. Popular songs, television series, films, and even books can be used as a leverage to write content that might still be relevant to readers. This also helps you gain traction across search engines given to how some keywords and pop culture references remain popular to this day. Taking advantage of such a “trend” can also help propel the popularity of both your post and your website. In the image below, New Scientist created an article that elaborated on the science behind Captain America: The First Avenger in 2011, a year before the critically-acclaimed The Avengers released the next year.
The Takeaway: Content Is Everything You Release
It’s important to remember that “content” means everything you release that has something to do with your brand – these include not just blogs, but graphics, photos, captions, spiels, scripts, statements, and even your entire vision and mission statement. Keeping your content consistent with this voice can greatly help establish a “personality” for your brand. However, if you plan on getting into your content game much more seriously, you should consider utilizing all your marketing tools – social media posts, videos, photographs – in order to provide “boosters” to help your blog get seen.
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