When you’re asked to write a blog, the next question in mind is, “Okay, what’s the topic?” However, writing a good blog post goes beyond the topic, and very well lies much deeper than the content you’re about to create. Remember, you’re creating a “blog post,” not just a “blog,” and as such you have to pay just as much attention to the “post” part as you are to the “blog” portion. While we’ll expand on both points in their own in-depth article series, it’s important you know what makes a good blog post before you even proceed to make your own.
Why? Stratabeat data from 2015 says of 250-million blogs on the internet at the time, 75-million of those are actually posts on WordPress. This doesn’t count numbers from Blogger, as Google doesn’t like disclosing the numbers of their blogging platform. This means approximately two million (!) blogs are being written everyday, and all of them want to get the attention of your readers. So how exactly do you rise against the odds? Simple – you prioritize the “post” in “blog post” as well.
A Good Blog Post: The Essentials
A good blog post is a blend of relevant and engaging content as well as targeted content marketing strategies. As such, points below are a mix of what you’re expected to include in your blog post to make your content appealing not just to your audience, but to search engines in general.
1.) Make sure your article has a point, and you explain it clearly. A blog post that’s too broad in scope hurts not just the brevity and depth of your content, but its overall appeal to your audience. Make sure you write a blog post with a main point that your audience can remember, and try to make sure the main point is something your audiences are looking for.
- Try to utilize and find specific keywords that your audiences might be looking for regarding that niche. Tools such as Google’s trends checker allows you to determine just which keyword combinations are trending not just worldwide but within particular areas of interest as well, which can be helpful if you want to target specific audiences.
- In the above, if you’re looking to write pieces on digital marketing, given that “digital marketing” appears to have more traction than “content marketing,” perhaps the former is much more appealing than the latter.
2.) Make sure your post uses imagery relevant to the article. People love visuals, especially in today’s digital era. Make sure you supplement your content with images that are appealing and related to the piece you’re writing. If you’re writing about a location or a how-to article, try to make sure images are actually confined within your topic so relatability can be established between your piece and the reader.
- For images, try to ensure things such as how-tos have adequate images to demonstrate your points. This helps readers stay with you until the end, as they know that you’ll have visual guides for the rest of your piece.
- In the above, perhaps instead of images, graphical forms of statistics might be appealing to readers.
3.) Make sure your article is organized by using proper structural methods. This will be further explained in a more in-depth guide on article structuring, but the point is you have to make sure you’re making your blog post appear the way you want it to appear as a reader. Aside from establishing an introduction, a body, and a conclusion, try to make sure things are organized in a way that is clearly understood.
- For instance, make sure you use bulleted points and numbered lists in order to emphasize key points below articles, especially when denoting specific advice.
- Paragraph breaks and subheadings are essential to make sure topics are properly segregated, and so readers are aware where points start and end.
4.) Make sure you have adequate links, both internal and external. Linking in itself is a beast to handle, which is why we’re dedicating an entire week to it soon. However, point is, try to make sure you eventually start linking to both authority pages and to your own previous articles in order to breathe “life” into the piece. Your piece isn’t just “standalone,” but something that can actually help readers be more engaged with the topic.
- This can motivate you to create more content for your site for this very purpose, which in turn can help boost the chances of your site ranking in search engines.
5.) Try to create “deep pages,” or pages outside major pages in your site. Other related blog posts are helpful in this manner, especially more so if you’re linking to pages with relevant data.
The Bottomline: Engaging, Targeted, Relevant Content
Perhaps the bottomline from the above points is that a good blog post is not just content that is relevant, but content that is specifically targeted towards an audience. If you’re a writer yourself, or if you want to take up blogging seriously, realizing there are technicalities involved beyond the writing itself can make blogging tricky, but this is a learning process that can be acquired. As with other skills, blogging for digital marketing can be learned over time, given enough practice. Lucky for you, you’re on your way to creating your first blog post. Stay tuned to read more about just what makes blog content “relevant,” now that you know what a good blog post looks like.
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